| The Ethnic Physician Summit Community
Health Collaboration Workshop brought together members
from six Ethnic Physician Organizations with representatives
from New California Media, the California Primary
Care Association, and Glaxo SmithKline, one of the
Summit's supporting organizations. The diverse perspectives
of the Physician Organizations and potential community
and funding partners created a stimulating discussion
that generated important insights about how Ethnic
Physician Organizations can increase their effectiveness
in promoting the health of their communities.
All of the participants recognized the importance
of physician organization involvement in community
health efforts and, indeed, all of the physician
organizations represented in this session had active
community programs addressing health conditions
such as diabetes, asthma, and Hepatitis B as well
as tobacco use prevention.
Their primary motivations varied: some focused
on providing services to or increasing access to
health care for recent immigrants; others gave priority
to community education and prevention efforts. All
agreed that community involvement is a core and
deep-seated value of their organizations.
The physicians participating in the workshop identified
a number of community partners with whom they work.
They included a full range of businesses that were
important vehicles for community education and for
fundraising. Other partners included community clinics
and hospitals. Some organizations worked closely
with their local ethnic media writing newspaper
columns, hosting radio and TV show, and receiving
coverage for the events they conduct. Other partner
organizations included churches, ethnic chambers
of commerce, schools, and alumni groups.
The workshop participants identified a number of
important lessons learned from their experience
in working with community organizations. The most
significant lessons were:
- Involve community partners from the beginning
in order to build trust and establish a true partnership.
- Involve ethnic media as partners - not just
as information disseminators. Ethnic newspaper,
radio and TV outlets can act as co-sponsors of
events and full partners in community education
efforts.
- Hospitals can be especially effective partners
- they have both the expertise and the resources
to make significant contributions to community
health promotion efforts.
- Physician organizations engaged in community
health should be prepared for the long haul -
it takes time to build partnerships and long-term
relationships are the most effective.
The Workshop participants then identified the technical
assistance and training needs that could be addressed
by an EPO Network. Their recommendations included:
- Create teams of experts - including EPO leaders
- to make site visits to EPO organizations developing
community projects.
- Establish venues to share best practices and
establish peer mentoring relationships.
- Provide training and support for grant writing
including identifying funding opportunities.
- Increase the involvement of EPOs in the development
and implementation of CMA Foundation health projects.
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