The Summit's Breakout Sessions continued the practice
of prior Summits to address issues of current and
strong interest to Ethnic Physician Organizations
and the communities they serve. Those planning the
Summit chose the following topics and recruited an
outstanding group of presenters. These sessions not
only provided important information to participants,
but also generated spirited discussion that helped
to illuminate the multiple dimensions of complex and
sometimes controversial issues.
- Working with Health Plans to Provide Care in
a Multicultural Community
Gerald Bishop, MD, Aetna
Ed Mendoza, MPH, Office of the Patient
Advocate, State of California
Diana Carr, MS, Latino Health Programs,
HealthNet
David Pryor, MD, Medical Director, Blue
Cross
Facilitator: Lia Margolis,
President & CEO, Lia Margolis and Associates
This breakout session provided an opportunity
for health plans to provide information on programs
and services they provide to better serve multicultural
communities. In addition, the Office of the Patient
Advocate provided information on its efforts to
inform the public and providers.
Ed Mendoza, Acting Director of the Office of
the Patient Advocate (OPA), described the functions
and programs of OPA. The mission of OPA is:
- To inform and educate consumers about their
rights and responsibilities as HMO enrollees."
While emphasizing that OPA is not a part of the
Department of Managed Health Care (the State's HMO
regulator), Mr. Mendoza described the mandated services
and products of OPA:
- Consumer Education
- HMO Quality Report Card
- Advice and Assistance to HMO Enrollees
- Recommendations to DMHC
- Collaboration with other organizations
Mr. Mendoza identified several key products of
OPA, including:
- A variety of enrollee information publications.
- California's HMO Guide
- HMO Quality of Care Report Card
He elaborated on the language access information
that is now included in the Report Card, recommending
that HMOs:
- Ensure linguistic services are available to
all their members who need them.
- Assess the language needs of their members.
- Standardize the process for accessing linguistic
services across HMOs.
- Inform members of that process.
- Evaluate the language proficiency of staff and
providers who provide bilingual services.
David P. Pryor, MD, MPH, Associate Medical Director,
Blue Cross of California, described the Cultural
and Linguistic Program at his health plan. Blue
Cross has more than one million members in its Medicaid
(Medi-Cal) and State Children's Health Insurance
Program (Healthy Families) programs. About 80% are
people of color and almost half speak a primary
language other than English. Twelve Medi-Cal threshold
languages are represented among Blue Cross's members.
Dr. Pryor described how Blue Cross addresses Medi-Cal's
cultural and linguistic requirements, including
translated health education materials, 24-hour toll
free telephone services, and a Community Advisory
Council. In addition, Blue Cross has established
Community Resource Centers, provider training programs,
a Cultural and Linguistics Department, and a network
development initiative to identify language information
for its provider directory. The Product Services
and Health Promotion Department also plays a major
role in promoting cultural competence throughout
the Blue Cross network by translating materials,
developing programs and conducting group needs assessments.
Gerald Bishop, MD of Aetna described his health
plan's Pay for Performance Program, which was developed
to encourage a greater emphasis on quality of care.
Overall, the presentations and ensuing discussion
generated several recommendations on how the health
plans could better serve diverse communities:
- Information on quality of care should be provided
to all consumers in languages and at literacy
levels they can understand.
- While Aetna's Pay for Performance Program is
a useful step, it should be linked to consumer
satisfaction as well. The program should be part
of an overall plan to continually monitor and
improve quality that is tied to measurable outcome
such as HEDIS and national performance standards.
- Direct community interaction is needed to supplement
written consumer information.
- There should be greater emphasis on patient
"self-management" that provides incentives
for consumers to adopt healthy behaviors and utilize
health systems more effectively. Such a program
should include a patient health education component
that is initiated prior to instituting the self-management
program.
- Health plans should develop more incentive driven
programs for patients on nutrition, physical activity
and other positive health behavior change.
- Government agencies, health plans, providers
and consumers should work cooperatively to develop
social marketing campaigns to promote improved
health.
The discussion also generated recommendations on
how health plans could be more responsive to providers:
- The treatment authorization process needs to
be made less cumbersome and time consuming.
- Patients need to be better informed of their
insurance benefits and limitations.
- Forms and reporting formats should be standardized
across health plans since providers tend to serve
patients from multiple plans.
- Health plans should provide more training implementing
Culturally and Linguistically Appropriate Services
(CLAS) standards to create greater cultural understanding
and language access. These trainings should be
offered at hours that are convenient for the providers.
This session succeeded in achieving its aim to
foster a dialogue among physicians and health plans
on improving care to California's diverse residents.